Everyone hates to admit how much they love reboots and remakes. Every time there’s a new movie that’s a reboot of an old one, or Hollywood releases a remake, there’s push back. And yet, these remakes and reboots crush it at the box office. But it isn’t just movies. Nintendo, Coca-Cola, Snickers, and Old Navy […]
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What and how your customers buy is not the same as WHY they buy
You know what your customers are buying from you: a pair of wooden sunglasses, specialty tea, lava lamps, yoga pants. You know how your customers are buying from you: through your website, through a Facebook ad to a product page, through a friend before they click “add to cart”. But do you truly understand why? […]
There’s nothing wrong with staying small
If you’re a business owner, you’re probably told you need to have big aspirations and goals by gurus. I don’t think this is a requirement for everyone. Your business can serve to support a lifestyle, bring in supplementary income, and help you fuel a passion. Staying small is okay. There’s no stakeholders to serve other […]
Impulse purchases should be part of your online marketing and sales strategy
When we think of impulse buying, we might think of that chocolate bar we threw into our cart at the grocery store while we waited in line to check out. The reality is, a lot of online purchases are impulse purchases. Around 40% of consumer spending is impulse buying. So why don’t more online retailers […]
Branding lessons from Ferrari
Did you know that over 50% of Ferrari’s profits actually come from licensing its name, badge, and logo? Yup, Ferrari’s not in the business of selling luxury super cars anymore. They’re selling a dream. Most people who love Ferrari, wear the gear, and have posters of Ferraris up on their walls will never wind up […]
Competition is a good thing
“It’s too competitive.” “That niche is too saturated.” Too many wantrepreneurs and entrepreneurs give up before the first punch is even thrown. I agree that looking at the landscape of an industry and looking at the amount of competition should be a way to determine whether or not a business idea is viable. However, most […]