There is a wrong way and a right way to promote a Clickbank product or any affiliate product.
If you’re just starting out in affiliate marketing, you probably make the same mistake a lot of other affiliate marketers do when they are promoting a Clickbank product. They go on Clickbank, pick a random product to promote, generate their affiliate URL and plug that in Facebook ads and create some generic ad for it.
This is completely wrong.
Sending cold traffic to a sales page that sells an inexpensive product will not net you a great ROI. First, your commission is probably too low for the CPC you are likely paying on those expensive FB ads. Secondly, you’re sending cold traffic to a product most people have never heard of and require a long customer cycle first before they even buy. Lastly, you are throwing your money down the toilet. Even if you achieve a positive return on your investment, the clicks and visitors from your ad that didn’t buy could have converted for you in a different way.
What you should be doing is sending that cold FB ad traffic to a squeeze page and build your list before promoting that Clickbank offer and product to them. Here’s a step-by-step break of exactly what a proper way and method of promoting a Clickbank or any affiliate offer looks like.
Find an affiliate offer to promote
The first step is to find an affiliate offer to promote. You want to promote a product in a niche that you can add a lot of value in. You also want to choose a product that has a very nice sales page that looks like it will convert well. If you want to learn exactly how I choose the best Clickbank products to promote, check out my “Hacking Clickbank” blog post here.
Create a squeeze page with a lead magnet, build you list
The next thing you need to do is create a squeeze/landing page that your Facebook ad traffic will see first, with a lead magnet that is relevant to the product you are promoting. You want to build your list on top of promoting the product. For the people who may not buy the product you’re promoting immediately, they may instead opt into your list which allows you to retain and keep that traffic you paid for. Instead of that traffic being one and done, you can now build a relationship with that person and promote your offers to them once the trust is there. If you want to learn how to create a great looking squeeze page with WordPress, check out this blog post.
Lead magnet should be very relevant to your offer you are promoting
The lead magnet is what is going to entice your visitor to give you their email. This is the trade you will be making.
Your lead magnet can be a free e-book, a weekly newsletter, a video series, or whatever you can provide that would be worth a lot to the visitors you are advertising to. Obviously, the lead magnet should be very closely related to the offer you are promoting.
For example, if the Clickbank product you are promoting is an online course that teaches university students how to study better for their exams, and you are targeting university students on Facebook, then a good lead magnet would be something like a short e-book or video that teaches students in university how to be more productive or write their term paper faster.
Thank you page redirects to sales page
Whenever someone opts into your list, redirect them to the sales page of the product you are promoting instead of the sales page. I would also recommend making your list single opt-in instead of double opt-in.
Targeted FB ad to your squeeze page, not just directly the affiliate link
Lastly, the way you will be sending traffic is with Facebook ads. However, you are not sending traffic to the offer, you are sending traffic to your squeeze page. Your ad is all about how you are giving away this free lead magnet. Don’t just whip up some random ad on Facebook without knowing what you are doing. I show you the advanced way to create highly targeted Facebook ads which keeping the CPC (cost per click) very low.
Build a relationship, add value
Now that people are signing up and you are building your list, this is not time to spam them everyday with your offer. This is the opportunity to add value and build trust with your readers. Send them great content you either create or curate relevant to the niche you advertised to. Remember that they were already redirected to the sales page after they subscribed. Now is the time to build trust and try to get engagement here. This works extremely well if you have a blog in the niche already and have a site you can point your subscribers to.
I hope this helps. This is the slow and steady way, not the quick buck way, but you’ll find that in the long run, this will pay off a whole lot more. An example of someone who does this very well is Ryan Deiss from Digital Marketer.
He and his team put up a lot of Facebook ads which go to squeeze pages with a valuable but free lead magnet. Then, after opting in, you’re redirected to an offer. Through his emails, he provides a lot of content first before making another pitch.
What do you think? Leave a comment below and let me know if this method works better for you or what your philosophy is when it comes to promoting products from Clickbank or JVZoo.
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