How would you like to use Trello to organize and manage all of the content for your blog or website?
In this post, I’m going to share how to create a content calendar using Trello and how to automatically create a new blog post on your WordPress website whenever you create a new card in Trello.
If this doesn’t make any sense to you yet, bear with me, it will make sense to you. It’s a new little thing I’m doing to organize the content on this blog, and it makes managing everything a little bit easier for me and somewhat more automated when it comes to planning and posting content on my blog.
If you haven’t watched my video introducing Trello and how I use it I highly recommend you watch it. The video has been a massive success. I’ve been getting a lot of requests to do more Trello posts, so I hope this one helps you.
The first thing I do in Trello is create a new board and name it. For the sake of this post, I called mine “Blog Content Calendar”.
Next, I’m going to create a list, and each list I create is going to represent a category on my blog. Let’s say it’s my blog, so I’m going to put growth hacking, entrepreneurship, and social media.
Next, enable the Calendar power up. To do this, you’d go to the Menu in your board, click Power-Ups, and enable the calendar. Once that’s done, you have the calendar option on your board. Click that to get a calendar view of our board.
Now I can create a new card simply by clicking one of the days on the calendar. In my case, I click tomorrow’s date to schedule a blog post for that day. This new card will have the exact headline of my blog post in the title of the card.
Let’s say it’s a growth hacking blog post, “how to get one million likes on Facebook fast”. I’ll create a new card, give it that title and ensure it’s put in the “Growth Hacking” list I created in this Trello board.
Now we’ve just scheduled a blog post, and we can continue doing this to manage our entire blog this way.
But you can take it one step further and automate this. What you can do is as soon as you create a card on this board, no matter where you place it, it will create a draft blog post on your WordPress website with the exact title you use, as well as include anything that you put in the description of the card, it will include that in the body of the blog post.
It can also schedule the post from the due date of the card. Lastly, it will add it to the correct category based on what list I put it in.
This way, I can schedule weeks and weeks of content, all of which will appear as draft posts in my WordPress backend.
I find the Zapier way of doing this is a little bit more powerful, but it’s a little bit more tricky if you’re not someone who’s very technical. Also, because I can’t give you a direct link to my Zapier “recipe”, you’ll have to set it up from scratch. With If This Then That, I will include a link to the recipe that I used to get this done.
I’ll go through each quickly just to show you the differences and why one is a little bit more effective than the other. But at the end of the day, it doesn’t matter which one you use, both will basically do the same thing.
Let’s look at If This Then That. The recipe is whenever a card is added to the Embolden Content Brainstorm Board, IFTTT creates a post on my WordPress blog.
Let’s look at the trigger quickly. First, I enabled both channels, the Trello channel and WordPress channel on IFTTT. Once those channels are setup, go to my recipe and enable it, and follow the instructions.
It will ask you to choose the Trello board that you’re using as a content calendar.
Once the recipe is enabled, IFTTT will take the title of every new card and put it in the post’s headline, take the description of the card and put it in the body, and take the list name of the card and select the post’s category.
You can also choose some tags if I want to, and perhaps pull them from a Trello card’s labels.
Be sure that if you use IFTTT, the post is created as a draft. There’s no option to schedule it. However, in the next section, I’ll show you Zapier and how it allows you to actually schedule blog posts using Trello.
Next, let’s look at Zapier.
Create a free account on Zapier, if you don’t have one already, because all you need is a free account to do this. There is a premium account, but this is good enough. The free account will run the zap every 15 minutes, so it will check for a new card on the board every 15 minutes, and you’re limited to three zaps but you only need one to make this work.
The really nice thing about Zapier is that when it creates a new post in WordPress from a Trello card, it can make that post “scheduled”.
To do this, set the post’s status to “draft” but use the card’s “due date” as the “post date” for the WordPress blog post. So if I created a card on February 25th, the due date of that card would be February 25th, which would mean that the post date would be set to February 25th thanks to Zapier.
Everything else is basically the same idea. You can even create a separate board for each author if you wanted to, which you can’t do on IFTTT.
You can take it a step even further and automate the post to social media. Once the post goes live, you can make it automatically go to all your social media accounts by using a plugin for WordPress called NextScripts. Simply configure this plugin to work with Twitter, Facebook, Google Plus, LinkedIn, and whatever else you want, and as soon as your blog post is published, the post is also sent out on social media.
The If This Then That recipe it only allows you to put the post as a draft. It doesn’t actually schedule it, so you still have to manually publish it after when the post is good to go, whereas with Zapier, all you need to do is copy and paste the content of the blog post into the post itself and it will automatically go on its own since it is set to the due date of the calendar.
I have used other content calendars in the past like CoSchedule. It’s a good alternative, something that does all of the above for you including automating social media and automating your calendar on WordPress. It’s a little bit more expensive but if you have a much larger team, or you’re posting a lot of content, CoSchedule might be the way for you to go.
Alternatively, there are some editorial calendar plugins on WordPress as well. However, they’re not as good as Trello.
That’s it! I hope this has helped you and I hope this helps you manage your content better. If it has, feel free to leave a comment below. I engage with and respond to everyone.
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