Tag: Marketing

Facebook Ads for Ecommerce: 5 Retargeting Ads That Are Crushing It for Me

In a final post of this series of Facebook Ads for Ecommerce, I wanted to share my best retargeting ads that have been a large source of revenue for my store. This post will share less about what the ads say and offer (I actually don’t think that is very important for retargeting) and more […]

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Facebook Ads for Ecommerce: Ads Creation: From Scratch to Scaling

The goal of this post is to provide a detailed walkthrough of how I create ads for my online stores. I want to go through it from the very beginning, to scaling the winners. Even if you’re very familiar with Facebook ads and the creation process, I hope to provide a valuable step-by-step process anyone […]

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Facebook Ads for Ecommerce: Create a Powerful Ad That Gets Sales and Attention

The success of your Facebook ad campaigns will depend on many things. One of the most important things is understanding the fundamentals behind a good ad, specifically, for ad campaigns promoting a product to a product page.

Some of the format and philosophies in this post can be applied to other kinds of businesses, but keep it mind, I’m writing this specifically for store owners looking to drive customers to their product pages, optimizing for purchase conversions.

I’m going to share the exact format, structure, and copy I use for my best performing Facebook ads that has made me close to $300,000 in revenue so far this year. It’s yours to copy, implement, and use.

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How to Create an Irresistible Product Offer Every Time

I argue that the most important component to your entire sales funnel, whether it’s an online store or digital product, is your offer. It doesn’t matter if you have the best conversion strategy in the world, or know exactly who your target audience is, or have top-notch copywriting and creative for your ads; the offer […]

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5 Ecommerce Email Campaigns That Have Made Me $9063.70 This Year So Far

Since January of 2017, my ecommerce email campaigns have made me over $9000 in additional revenue for my store. I wanted to share all 5 campaigns I’m running, reveal why they’re working, and share a few templates for you to swipe.

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Nostalgia is a powerful and underrated marketing device

Everyone hates to admit how much they love reboots and remakes. Every time there’s a new movie that’s a reboot of an old one, or Hollywood releases a remake, there’s push back. And yet, these remakes and reboots crush it at the box office. But it isn’t just movies. Nintendo, Coca-Cola, Snickers, and Old Navy […]

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Tags: Marketing

What and how your customers buy is not the same as WHY they buy

You know what your customers are buying from you: a pair of wooden sunglasses, specialty tea, lava lamps, yoga pants. You know how your customers are buying from you: through your website, through a Facebook ad to a product page, through a friend before they click “add to cart”. But do you truly understand why? […]

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Tags: Marketing

Impulse purchases should be part of your online marketing and sales strategy

When we think of impulse buying, we might think of that chocolate bar we threw into our cart at the grocery store while we waited in line to check out. The reality is, a lot of online purchases are impulse purchases. Around 40% of consumer spending is impulse buying. So why don’t more online retailers […]

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Tags: Marketing

Branding lessons from Ferrari

Did you know that over 50% of Ferrari’s profits actually come from licensing its name, badge, and logo? Yup, Ferrari’s not in the business of selling luxury super cars anymore. They’re selling a dream. Most people who love Ferrari, wear the gear, and have posters of Ferraris up on their walls will never wind up […]

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Tags: Marketing

Want to Grow Your Business? Focus on One Thing.

As marketers or entrepreneurs, we’re inundated with a ton of information. Growth hacks, marketing strategies, and the newest case study on what’s working now. As a result, we’re desperate to implement everything in hopes that it will grow our business and bring in more sales. However, all this does is enable half-assed marketing. Then, when […]

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Tags: focus, kpi, Marketing