This is a public service announcement: you don’t need marketing information, you need marketing implementation
I think one of the common problems a lot of entrepreneurs and new marketers run into (without even ever realizing it is a problem) is over-information.
Listening to podcast episode after podcast episode, reading blog post after blog post, watching YouTube video after YouTube video, all in the name of improving marketing knowledge and learning about more and new marketing strategies and concepts.
It’s great to be an active learner and always working to self-improvement as a marketer and improving your marketing strategy and funnel but at the same time, are you implementing what you are learning? Are you executing?
What does your information to implementation ratio look like?
Is it 50/50? 70/30? 80/20? … 90/10?
I’ve been guilty of this myself and sometimes it’s something I still struggle with.
[Tweet “You don’t need marketing information. You need marketing implementation.”]
Over-information is a classic symptom of procrastination. Worse, over-information is a classic symptom of a wantrepreneur.
It’s really fun to learn about new concepts and new marketing ideas. It’s very painful to try them all, fail, experiment, improve and track these concepts and ideas. It’s why a lot of people become jaded or even fail.
They put most of their energy into learning and consuming information than they do implementing.
How do we fix this?
Is it as simple as me telling you “stop learning and start doing?”.
Not really. Part of the reason why implementation is so important is because you will learn more. Plus, it’s very easy to tell people to do something without anything actionable that they can do.
So, what I will first suggest is lower your information consumption. Read less, listen to less podcasts and spend less time consuming marketing information.
Go through your Feedly and only follow your favorite 3 marketing blogs instead of 20 of them. Go through all your podcast subscriptions and only follow your favorite 2. Start weening yourself off of your habit of over-information or mass consumption of information. Most of it overlaps, most of it doesn’t apply to you or your business and most of it you probably haven’t been implementing anyway.
During the time where you are usually consuming marketing information, use that time to start implementing what you already know and trying things you haven’t yet tried.
Every time you consume a new piece of marketing content, instead of moving on to the next piece or article, apply what you just learned first. Have the discipline to do the things you are reading about. Even if they are really minor changes or you think they don’t apply now, do them anyway.
So I challenge you: if you’ve learned anything from any of my blog posts or videos and applied them, tell me. If you haven’t yet, go and apply or do what I talk about the next time you read one of my blog posts, or anyone’s blog posts.
Leave a comment below and let me know if you’ve applied anything that I’ve taught you. If you have proof, supply it and I will have a surprise for you. If you haven’t yet, go out there and do something I teach, apply it, come back with proof and I’ll surprise you as well.