The first thing you need to start building your list, are opt-in forms to give your visitors the opportunity to opt-in to your list!
Common sense, right?
But where do we put them?
If you have a WordPress blog or website, and you provide your audience a lot of value and great content, then they will want to subscribe to your list and get even more value out of your blog. I created the infographic, above, to help quickly show you the 7 best spots on your blog or website for your opt-in forms, as well as the plugins to easily have these on your website.
Top bars or sticky bars are a great way to put your lead magnets right in front of your audience without being too invasive or annoying. It’s easy to simply put the opt-in form right in the top bar but a more subtle, and perhaps more effective way of doing it, is to simply have your lead magnet headline and a button that goes to a squeeze page. Having your opt-in form right at the top on every page might turn some visitors off because it might look like you are “taking” too much or asking too much before providing content and value first. Try both and see what works for you.
Derek Halpern of Social Triggers is a huge advocate of the Feature Box for blogs and for good reason: they work.
They are not eye sores if you do them right, and they are excellent for featuring your lead magnet. If you’re giving away a book or have a free course that requires your visitors to opt-in to receive it, you must use a Feature Box. They are awesome! They appear right over content on your blog page and immediately tell your visitors why they need to opt-in.
The classic location that most blogs and most people use on their website. This isn’t an entirely terrible position to have your lead magnet or opt-in form in but the thing is, more and more visitors are becoming blind to these. It’s not your fault, it’s just that most ads or really boring things go in these right-hand-side sidebars. You might want to try having an image here of your lead magnet to goes to a squeeze page if you find simply having an opt-in form in this location doesn’t work well for you.
This is a controversial one, but I think popup opt-in forms are a great way to boost your list, especially if you’re struggling and are getting the traffic, but not the subscribers. There have been case studies in which some people saw their opt-ins increase by 300%! You have to do popups right. Keep them simple and short. Don’t write a story, capture people’s attention with a good headline and show your popup after a long time (12 seconds) or when the visitor is going to leave your website anyway.
After Every Blog Post
I like this one a lot. I think it’s one of the more subtle locations and also one of the more reasonable. I don’t think visitors will see this as you just “taking” or only looking to get something, even though they see the opt-in form. If you put something like “Did You Like This Blog Post?” or “Want More Articles Like This?” at the end of each of your blog posts, and you create a lot of content with a lot of value, people will be more than happy to subscribe to your list.
Checkbox To Subscribe
This can be a great way to get opt-ins if your blog receives a lot of comments. You can have a checkbox under your comment box and since visitors are required to give their email when commenting, you can also ask them to opt into your blog when they comment. If you want to be extra sneaky, you can leave this box checked by default.
If you’re not comfortable with popups on your website, you might want to try having a slide up opt-in form. It’s a little more subtle and a pretty effective way to put your lead magnet in front of your audience to get them to opt-in. I still prefer popups personally, and I wouldn’t use both at the same time, but this is a good alternative. The popup usually only appears when your visitors start scrolling to the bottom of the page.
Which is your best? Which have you guys found to be the most effective location for your website and blog? Let me know and comment below!