As part of your list building efforts, I wanted to provide some quick and easy tips to help increase the conversions on your opt-in forms. These are really easy tweaks and things you can do to hopefully get more subscribers to your email list.
If you want these suggestions to really work for you, I suggest split-testing them. See what works best for your website and your niche before fully committing to anything.
1. Two Step Opt-In
The first thing I would suggest, and perhaps the one thing that could make the difference, is to switch to a two-step opt in process.
I know we’re told to limit the number of steps and make it as quick and easy as possible to increase conversions but a two-step opt-in form is unique.
If you have a very attractive call to action, such as “Download free report” or “Access free video course”, and your visitors click on this button, they’ve already committed. If you have a popup come up asking for their name and email after they’ve already committed, it will make it that much more easy for them to give you their email.
Plus, having forms all over your website tells people you are “taking”. If you hide these forms behind a popup that appears only after clicking the call to action, it will make the first impression on your website much better.
It’s something I’ve experimented with for a long time and that I now believe makes a world of difference.
2. Progress Bar
So if you are using a two-step opt-in process, something else I’ve seen lately is having progress bars over your opt-in forms. This is that extra push, “almost there!” kind of persuasion. If you show your visitors that they’re real close to accessing their content, it will make them feel even more committed.
3. Change Wording From “You” To “Me”
The language used on your call to actions and in your opt-in forms can make a difference. Change all instances of “you” and “your” to “my” and read that out loud. It will sound a lot better and make more sense.
So instead of “download your free report” which you’re trying to say is the visitor’s report, change it to “download my free report”. That way, a visitor reading that call to action, will actually read it as their report.
4. Remove The Word “Spam”
If you have a disclaimer at the bottom of your opt-in forms that reads something like “I don’t send spam” or “I promise I won’t spam” rethink it. Firstly, most people are not honest when they have these disclaimers. Promoting products in your email list can be seen as “spam” by some people.
Secondly, having your readers see the word “spam” can be a trigger for them and remind them that they probably don’t want to opt into any lists to avoid getting spam emails.
Instead, try disclaimers like “I only send cool stuff!” “I don’t send irrelevant or boring emails”. Change it up.
The disclaimer is also your chance to shine and show off some of your personality.
5. Contrast/Blend Your Opt-In Form With The Rest Of Your Page
This one might be one that sounds like a no-brainer but I see a lot of people with opt-in forms in their sidebar not do this. Realize that most people have become blind to that blog sidebar and they will never notice things like ads or opt-in forms. You need to make these visually stand out and contrast the rest of the website. So, if you’re site is blue, the opt-in form should be red and the call to action should be red.
However, here’s another experiment. You know when people say their Google Adsense ads get the most clicks when they blend in with the rest of the site? Why not apply that principle to your opt-in forms?
I know, I just contradicted myself!
Hold on. Remember I said you need to split test these things?
So, if you are already contrasting your opt-in forms from the rest of your website and it doesn’t convert, why not blend them in?
Why not try to have your opt-in forms right in the middle of your content, as if it’s a part of it? Again, split test these ideas. It depends on your niche and your audience. I just throw these ideas out there for you to experiment with. If something is not working, it’s time to change things up.
The Call To Action
What do you think? Have you implemented any of these suggestions yet? Which do you find works best for you? Let me know in the comments below.